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Marketing and Promotions: News International.
Marketing and Promotions: News International.
Insight To Market
The student market
Students spend £6,500 on living costs each year...
More Key Statistics
- £1,700 on food
- £1,830 on clothes, toiletries, mobile phones, CDs, magazines and cigarettes
- £1,150 on entertainment
More Key Statistics
- 3.2 million UK students
- 57% are female
- 14% from ethnic backgrounds
- 14% International students
- 23% post grads
- 17% upper Socio Economic Groups
- 87% of first years aged between 18-24
- 2.3 million HE Students
- 1.9 million Undergraduates
- 57% of students female
- 14% from ethnic background
- 14% from overseas
- 23% post grads
- 46% of first years aged 18
- 17% upper Socio Economic Groups
- 87% of first years aged between 18-24
- Weekly student spend estimated at £180
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Living away from home for the first time making independent purchasing decisions. | |
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Early adopters of new trends - technology, fashion, music, gaming, telecommunications. | |
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Concentrated in small geographical locations - making them easy to target. | |
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Spending power is estimated at £15 billion per annum in the UK. | |
