ADIDAS ALL IN

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With a core aim of creating brand advocacy among university students, we created pillars of activity around key adidas products at strategic times of year. Always creating excitement, always driving to sales.

BE IN THE LINE UP – ORIGINALS

We designed, produced The Line Up newspaper, distributed from bespoke adidas bikes, whilst pushing a social comp to win your Originals wardrobe.

MAKE THE PASS – RUGBY

Celebrating connection with the All Blacks through 6 weeks of boot trials across university teams, which concluded in an experiential target comp at the SU, with Autumn Internationals tickets up for grabs.

BEAT THE COLD – TRAINING

The winter campaign introduced Climaheat to uni students who train in all elements. Gifting to influencers who take on the weather for the love of their sport.

YOUR GREATEST RUN STARTS HERE – RUNNING

Boost trainer trials were executed across uni running clubs, whilst Tech Rep gave foot scans for insight. End goal, to make adidas synonymous with running.

SUPERCOLOR – ORIGINALS

Seeding concept to universities in an unique and engaging way. The 24 hour photo competition tasked students to discover their city’s colour while exploring their individuality.