ASOS BLANK CANVAS AUSTRALIA
We took the ASOS Blank Canvas tour to ten universities across Australia executing a multi channel campaign across 2 phases.
An experiential tour and Campus Ambassador programme to drive student engagement, data and raise awareness on the 10% discount offering.
O WEEK TOUR
Students were invited to make their designs a reality and create their own bespoke ASOS tote bag, then have it printed there and then to take away with them. These designs were then entered into the public vote to win an ultimate prize of $5000, a trip to the UK HQ and the prestige of having their tote bag sold exclusively by ASOS.
The second phase showcased the top 130 student tote bag designs. This competition was put in the hands of the students on campus and online, where in exchange for votes and further data capture, students received a exclusive 15% discount code and on-going 10% discounts to ASOS.
“We engaged Campus Group to run our large-scale O Week activations and a subsequent on campus SBA campaign. As a result of this campaign, we directly gained over 25,000 new customers. The team were thoroughly professional, great at finding solutions for issues out of their control and above all, nice people to work with. We whole heartedly recommend this full service agency“
Vanessa Carver / Marketing Manager
To position ASOS as the one-stop fashion destination for students.
- 6500+ Pre-designed tote bags distributed during O week
- 1000+ bespoke canvas tote bags designed, printed and distributed during O Week
- 7500+ Engagements on live days
- 16,000+ Data collected in the campaigns’ first phase