BACARDI CARTA FUEGO

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Our key aim being to drive awareness and trial of BACARDI Carta Fuego, a fiery rum shot, within the LDA-24 male audience. We targeted key influencers on campus introducing BACARDI Carta Fuego and seeding the TABASCO® Sauce ritual at 15 UK universities. Always looking to be build word of mouth through organic activations our teams look out to be present at the best student happenings.

FRESHER – GIFT DROPS

Being the first brand in the hands of new starters can make a great difference to purchasing decisions.

SAMPLING – HOT CARD

Key influencers were gifted a free round of Bacardi Fuego for them and 4 friends in their favourite bar.

OFF CAMPUS – ULTIMATE HOUSE PARTIES

Brand and product presence, creating the most memorable student parties of the year.

SOCIAL COMPETITION – #BRINGTHEHEAT

A challenge for students to show us how they bring the heat to win the ultimate BACARDI night out.

EVENT TAKEOVERS – FUEGO FIESTA

Partnering with the best student nights in town to bring the BACARDI values and energy to life.