BACARDI CARTA FUEGO
Our key aim being to drive awareness and trial of BACARDI Carta Fuego, a fiery rum shot, within the LDA-24 male audience. We targeted key influencers on campus introducing BACARDI Carta Fuego and seeding the TABASCO® Sauce ritual at 15 UK universities. Always looking to be build word of mouth through organic activations our teams look out to be present at the best student happenings.
FRESHER – GIFT DROPS
Being the first brand in the hands of new starters can make a great difference to purchasing decisions.
SAMPLING – HOT CARD
Key influencers were gifted a free round of Bacardi Fuego for them and 4 friends in their favourite bar.
OFF CAMPUS – ULTIMATE HOUSE PARTIES
Brand and product presence, creating the most memorable student parties of the year.
SOCIAL COMPETITION – #BRINGTHEHEAT
A challenge for students to show us how they bring the heat to win the ultimate BACARDI night out.
EVENT TAKEOVERS – FUEGO FIESTA
Partnering with the best student nights in town to bring the BACARDI values and energy to life.
Introduce Bacardi’s newest offering Carta Fuego to the student population.
- 58,000 Social seeding across platforms
- 20,000 Samples to UK
- 26,500 Online reach via The Tab
- Created and introduced a “Choice or Chance” app