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BACARDI CARTA FUEGO

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Our key aim being to drive awareness and trial of BACARDI Carta Fuego, a fiery rum shot, within the LDA-24 male audience. We targeted key influencers on campus introducing BACARDI Carta Fuego and seeding the TABASCO® Sauce ritual at 15 UK universities. Always looking to be build word of mouth through organic activations our teams look out to be present at the best student happenings.

 

FRESHER – GIFT DROPS

 

Being the first brand in the hands of new starters can make a great difference to purchasing decisions.

 

SAMPLING – HOT CARD

 

Key influencers were gifted a free round of Bacardi Fuego for them and 4 friends in their favourite bar.

OFF CAMPUS – ULTIMATE HOUSE PARTIES

 

Brand and product presence, creating the most memorable student parties of the year.

 

SOCIAL COMPETITION – #BRINGTHEHEAT

 

A challenge for students to show us how they bring the heat to win the ultimate BACARDI night out.

 

EVENT TAKEOVERS – FUEGO FIESTA

 

Partnering with the best student nights in town to bring the BACARDI values and energy to life.

PROJECT AIM

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Introduce Bacardi’s newest offering Carta Fuego to the student population.

 

RESULTS

  • 58,000 Social seeding across platforms
  • 20,000 Samples to UK
  • 26,500 Online reach via The Tab
  • Created and introduced a “Choice or Chance” app

BACK TO ALL WORK

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COVID-19 RESPONSE

As the return to university draws closer for students, we wanted to share the latest news, stats and how we can approach socially distanced life on campus.

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