Campus Group

  • Home
  • Covid-19 Update
  • About Us
  • What We Do
  • Work
  • Join The Team
  • Blog
  • Contact

#BOOHOO ON CAMPUS

—

To cut through the noise during freshers, we created a bespoke doughnut dispenser to tour 20x university Fresher Fairs.

 

Students could sign up to receive a customised doughnut, boohoo Student Premier until they graduate and free next day delivery. Goodie bags were also distributed to students throughout the day.

FINDING GOLD…

 

Each hour a silver doughnut was dispensed with confetti and music, the winners received a £50 voucher to spend at boohoo or boohoo man. Plus we had one golden doughnut which saw a £5,000 cash prize – a memorable start to university.

 

SPECIAL GUESTS

 

At 5 of the live days we hosted meet and greet sessions with Instagram influencers and Love Island contestants. These sessions generated huge buzz around campus with large queues, snaps and plenty of hype.

PROJECT AIM

—

Become the go-to for fast fashion and stand out during one of the busiest periods in the student calendar.

 

RESULTS

  • 17,300 sign ups
  • 25,000 goodie bags distributed
  • 120 silver winners
  • 1 gold winner

BACK TO ALL WORK

X

COVID-19 RESPONSE

As the return to university draws closer for students, we wanted to share the latest news, stats and how we can approach socially distanced life on campus.

LONDON
71 Fanshaw Street
London
N1 6LA
(+44) 800 6944200
SYDNEY
Spaces
111 Flinders Street
Surry Hills
NSW 2010
(+61) 466 245 673
© 2016 - CAMPUS GROUP - ALL RIGHTS RESERVED -
PRIVACY POLICY - COOKIE POLICY