#BOOHOO ON CAMPUS
To cut through the noise during freshers, we created a bespoke doughnut dispenser to tour 20x university Fresher Fairs.
Students could sign up to receive a customised doughnut, boohoo Student Premier until they graduate and free next day delivery. Goodie bags were also distributed to students throughout the day.
Each hour a silver doughnut was dispensed with confetti and music, the winners received a £50 voucher to spend at boohoo or boohoo man. Plus we had one golden doughnut which saw a £5,000 cash prize – a memorable start to university.
At 5 of the live days we hosted meet and greet sessions with Instagram influencers and Love Island contestants. These sessions generated huge buzz around campus with large queues, snaps and plenty of hype.
Become the go-to for fast fashion and stand out during one of the busiest periods in the student calendar.
- 17,300 sign ups
- 25,000 goodie bags distributed
- 120 silver winners
- 1 gold winner