GCHQ THE STEP SCHEME
The focus of the campaign was to increase the gender diversity of the existing department by targeting more females on campus to apply to GCHQ’s Step Scheme, whilst making the program a more attractive proposition in relationship with other vocations. Our ambassadors targeted current 3rd years living on and around campus, with a predicted degrees of 2:2 and upwards. A further aim was to build awareness, a sense of loyalty and belonging between students and GCHQ.
ON CAMPUS – AMBASSADORS
Only students really know their campus, they never miss an opportunity.
SOCIETY – SOCIAL MEDIA
Key societies promoted the Step Scheme across their popular channels.
6 – SHEETS
Targeting high footfall student areas around the busy university campuses to further promote the key messaging.
Dropped into the heart of campus, to promote the messaging of the Step Scheme in a unique and engaging way.
Increase the gender diversity of the existing department and build awareness – a sense of loyalty and belonging between students and GCHQ.
4000+ Quality engagements on campus of over 7000 students. Media impacts to approx 1,308,600+ students.