INNOCENT FOLLOW THE FRUIT
We recruited 24 ambassadors to represent innocent nationwide. By running a multi-faceted campaign, we covered sampling sessions, influencer scouting, event management and store liaison and ambassador led social media across 3 product ranges.
SUPER SMOOTHIES – BURSTING WITH GOOD STUFF
Events on campus to help coax students back into term. The Wellness Clinic hit universities up and down the country, combining yoga, massages and the added vitamins of Super Smoothies, welcoming innocent onto campus.
BUBBLES – THE BUBBLY WAY TO GET ONE OF YOUR FIVE A DAY
Ambassadors handpicked influential members of each university and invited them down to special Bubbles Brunch to tell them all about innocent’s newest product. Sharing samples and following up with a delivery drop at society meets, the ambassadors covered all bases.
COCONUT WATER – NATURALLY HYDRATING
We handed out branded motivational notes with bottles of Coconut Water, encouraging students to share them with friends or strangers during freshers. Students also targeted gym goers to tell them about the naturally hydrating effects of Coconut Water.
Engage and entertain a new generation of drinkers of innocent, focusing on telling the brand story, increasing sales, driving trial and changing perceptions.
- 111 Stores targeted
- 237,000 Sampling reach
- 116,556 Drinks handed out
- And we’re still going…