INNOCENT FOLLOW THE FRUIT

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We recruited 24 ambassadors to represent innocent nationwide. By running a multi-faceted campaign, we covered sampling sessions, influencer scouting, event management and store liaison and ambassador led social media across 3 product ranges.

SUPER SMOOTHIES – BURSTING WITH GOOD STUFF

Events on campus to help coax students back into term. The Wellness Clinic hit universities up and down the country, combining yoga, massages and the added vitamins of Super Smoothies, welcoming innocent onto campus.

BUBBLES – THE BUBBLY WAY TO GET ONE OF YOUR FIVE A DAY

Ambassadors handpicked influential members of each university and invited them down to special Bubbles Brunch to tell them all about innocent’s newest product. Sharing samples and following up with a delivery drop at society meets, the ambassadors covered all bases.

COCONUT WATER – NATURALLY HYDRATING

We handed out branded motivational notes with bottles of Coconut Water, encouraging students to share them with friends or strangers during freshers. Students also targeted gym goers to tell them about the naturally hydrating effects of Coconut Water.