LIBERTY LIVING ULTIMATE SUNDAYS
We put together a series of events to bring to life the essence of Liberty Living and invited groups of friends to attend for a free Sunday roast to see out the weekend in style!
We think Sundays were made to be spent relaxing with friends. With this in mind we brought the best elements of the end of the week together to create an unforgettable atmosphere.
Seeking out venues well established with students in their cities, we curated an acoustic music programme at each event, ran table tennis tournaments, held film screenings and most importantly every guest was treated with a piping hot Sunday roast!
We hired a team of 12x brand ambassadors to support the campaign on the ground and across social media, whilst building networks to curate their own guest lists for each event.
We built a bespoke webpage to act as a registration portal. All of our pre-promotion was directed to this allowing us to collect data and research questionnaires.
To convert a new audience to 4 Liberty Living residences and to drive group bookings.
- 12 Ultimate Sunday Events
- 2165 Roast Dinners
- 7.2k Data Collected
- 160,718 Social reach
- 3k Questionnaires Completed