LLOYDS YOU’RE THE DIFFERENCE
Lloyds Banking Group take on the best candidates from the top universities every year. Their graduates are not just number crunchers, they’re the difference between being a bank and being the best bank.
We planned and executed a 2 term campaign with the objective of finding the top students for the LBG graduate program.
CAMPUS TOUR – AN EXTRAORDINARY DAY
Running for 4 weeks each term we visited 34 universities with a prize giving vending machine to engage the target audience in an exciting way. Student got the chance to win everything from Amazon vouchers to iPads. The university tour consistently delivered above data capture and interactions targets.
SKILL SESSIONS – YOU’RE THE DIFFERENCE
Student Brand Ambassadors encouraged relevant students to attend a series of Skills Sessions with the aim of increasing applications to the LBG Insight Days, Summer Internship and Graduate Leadership programs.
Increase applicant numbers for the Lloyds Banking Group Graduate Scheme.
- 1,500+ Attendees at Skills Sessions
- 16,000+ Data collected on tour
- 35,000+ Engagements on live days
- 20% Increase in applicants