MICROSOFT WINDOWS LAUNCH TOUR
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We developed a national tour to introduce the latest Microsoft products and software to the student audience. A modular set was created to allow flexibility across 28 student unions for two days for maximum visibility.
PRODUCT TRIALS
Students were given the chance to get their hands on, and try for themselves the latest Microsoft Products.
ONLINE TUTORIALS
We created bespoke video content, to give a student focused look at how the product will benefit them on a day to day basis.
DAILY SEMINARS
Our team of product specialists gave Live demos and Q and A sessions to groups throughout the day.
DISCOUNT OFFERING
On the day only pricing was given in return student data to build the Microsoft online community.
CLIENT FEEDBACK
“From start to finish, implementation to debrief, Campus Group’s attention to detail resulted in a fantastic campaign throughout. Their attitude to getting the task done no matter how much effort it took, is a true testament to the company and how other agencies should strive to be. We look forward to working with them throughout the next year.“
Jude Stupples/ Account Handler
PROJECT AIM
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Introduce the latest range of Microsoft products, drive trial and demonstrate the latest features.
RESULTS
- 800 Trials per day
- 140,000+ footfall
- 28 Universities
- 14 Week Tour
- 112 Brand Ambassadors
- And we’re still going…