PSL DON’T JUST STUDY, LIVE MORE

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We worked with Pure Student Living to promote four student accommodation sites across London. Targeting relevant student demographics across 10 London universities via an integrated campaign including Campus Brand Managers, experiential promotions and targeted media. Activity was tailored to raise awareness on campus and to ultimately drive students to consider PSL as a future living option.

ON CAMPUS STALLS

Raising awareness at the heart of key London universities, ensuring the brand was top of mind at the crucial decision making time.

OPEN DAYS

Encouraging students into the accommodation for organised tours and to sample some of the local businesses offerings.

DATA COLLECTION

Via headphone giveaways and promotional distribution.

COMPETITIONS

Via larger prizes such as Bose Speakers and Amazon vouchers.

MEDIA

An integrated and bespoke campaign to reach our target audience at each university as affectively as possible.