PSL DON’T JUST STUDY, LIVE MORE
We worked with Pure Student Living to promote four student accommodation sites across London. Targeting relevant student demographics across 10 London universities via an integrated campaign including Campus Brand Managers, experiential promotions and targeted media. Activity was tailored to raise awareness on campus and to ultimately drive students to consider PSL as a future living option.
ON CAMPUS STALLS
Raising awareness at the heart of key London universities, ensuring the brand was top of mind at the crucial decision making time.
Encouraging students into the accommodation for organised tours and to sample some of the local businesses offerings.
Via headphone giveaways and promotional distribution.
Via larger prizes such as Bose Speakers and Amazon vouchers.
An integrated and bespoke campaign to reach our target audience at each university as affectively as possible.
Promote PSL as the best student accommodation option in London.
- 10 London university campuses activated at
- 433 Viewings Booked
- 5024 student data collected
- 608,120 total OTS via A1 posters and Digital Screens
- 267,845 total online reach via web banners and Solus email campaign