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Sailor Jerry, Follow the Flash to the Castle
Sailor Jerry, Follow the Flash to the Castle
Sailor Jerry, Follow the Flash to the Castle
Sailor Jerry, Follow the Flash to the Castle
Sailor Jerry, Follow the Flash to the Castle
Sailor Jerry, Follow the Flash to the Castle
Sailor Jerry, Follow the Flash to the Castle

SAILOR JERRY
FOLLOW THE FLASH TO THE CASTLE

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After the success of Jerry’s Open House in 2018, we headed back to Scotland to takeover 3 cities & bring Norman’s iconic flash art to the streets of Glasgow, Dundee & Edinburgh.

 

CITY TAKEOVERS

 

In addition to this we hosted 12 incredible events and partnerships including…

 

Sailor Jerry Presents – 3 nights, 3 cities & 3 special guest headliners (Black Honey, The Blinders, She Drew The Gun).
Trims N’ Tunes – a day of free cuts, tunes and fresh cocktails from 3 bad ass barbers.
Tattoo Flash Days – paying homage to the legend of Norman ‘Sailor Jerry’ Collins with a day of discounted tattoos.
Pizza partners – 1500 Sailor Jerry pizza slices given away to those who had the secret password.

THE CASTLE PARTY

 

250 lucky competition winners were invited to Sailor Jerry’s party in a castle which included live music from Dream Wife and Lucia and a full blown half pipe with world famous BMX riders including Kriss Kyle. All winners were transported by coach to the secret castle location where they were given a whole assed Sailor Jerry experience.

 

TAKE TO THE STAGE AT THE CASTLE

 

We also hosted a competition to support Scottish bands and give them a chance to play a support slot at the castle and win £1,000 worth of music equipment.

PROJECT AIM

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Increase awareness of Sailor Jerry in Scotland through a memorable campaign that drives positive perception of the brand.

 

RESULTS

  • 448 Social uploads.
  • 1.7m Total social reach.
  • 70,249 Social engagements.
  • 2.2M OTS
  • 50%+ Brand awareness increase.
  • 218% Intent to drink Sailor Jerry increase.

BACK TO ALL WORK

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COVID-19 RESPONSE

As the return to university draws closer for students, we wanted to share the latest news, stats and how we can approach socially distanced life on campus.

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