FOLLOW THE FLASH TO THE CASTLE
After the success of Jerry’s Open House in 2018, we headed back to Scotland to takeover 3 cities & bring Norman’s iconic flash art to the streets of Glasgow, Dundee & Edinburgh.
In addition to this we hosted 12 incredible events and partnerships including…
Sailor Jerry Presents – 3 nights, 3 cities & 3 special guest headliners (Black Honey, The Blinders, She Drew The Gun).
Trims N’ Tunes – a day of free cuts, tunes and fresh cocktails from 3 bad ass barbers.
Tattoo Flash Days – paying homage to the legend of Norman ‘Sailor Jerry’ Collins with a day of discounted tattoos.
Pizza partners – 1500 Sailor Jerry pizza slices given away to those who had the secret password.
THE CASTLE PARTY
250 lucky competition winners were invited to Sailor Jerry’s party in a castle which included live music from Dream Wife and Lucia and a full blown half pipe with world famous BMX riders including Kriss Kyle. All winners were transported by coach to the secret castle location where they were given a whole assed Sailor Jerry experience.
TAKE TO THE STAGE AT THE CASTLE
We also hosted a competition to support Scottish bands and give them a chance to play a support slot at the castle and win £1,000 worth of music equipment.
Increase awareness of Sailor Jerry in Scotland through a memorable campaign that drives positive perception of the brand.
- 448 Social uploads.
- 1.7m Total social reach.
- 70,249 Social engagements.
- 2.2M OTS
- 50%+ Brand awareness increase.
- 218% Intent to drink Sailor Jerry increase.