SAILOR JERRY JERRY’S OPEN HOUSE
An all-in, month-long, pop-up event space in the heart of Glasgow; a blank canvas for local creatives, students and artists alike to show off their talent.
TAPPING INTO OUR AUDIENCE
Utilising insight from our Student Brand Managers, we programmed 14 events, focusing on areas, music and events that would resonate and appeal to our audience.
Scouting for the perfect mix of location and charm, we transformed an old warehouse space nestled in the heart of Finnieston, into Jerry’s Open House.
Art competitions, film screenings, a live Q & A with Frank Cater, exclusive acoustic sets, gig nights providing a platform for local talent, storytelling and spoken word, influencer cocktail masterclass sessions and finishing off with a Wrap Party until the wee hours, all in a true whole-assed Sailor Jerry style.
CONTINUING OUR LEGACY
The spirit of Jerry’s Open House lived on for the rest of the year with our team of Campus Brand Managers, who supported on trade events, brought the vibes at house parties and ensured Sailor Jerry was in the hands of micro-influencers across Glasgow.
Glasgow city takeover; driving trial while facilitating co-curation in the student community and embodying the brand’s ethos.
- 14 events across 4 weeks
- 8,500 serves of Sailor Jerry
- 15m media and PR reach
- 1.1m social reach