STA TRAVEL UK
To inspire students to travel, and to ensure that STA Travel is always at front of mind when they choose to do so. A year long integrated campaign with Student Brand Ambassadors at the heart of everything we do.
STUDENT TRAVEL AMBASSADORS
Now into its sixth year, we run a nationwide ambassador team of 92 across the whole of the UK. Acting as our on-campus mouthpiece for their local store, we drive sales, enquiries and always look to harness ambassador’s creativity by challenging them to write blogs and pitch their event proposals.
STA TRAVEL SQUAD
A nationwide competition to find the university sports teams that fully embrace the STA Travel ethos with a sponsorship package for the winners.
STA EXPERIENTAL BUSA/CANADA
From converting a double decker bus into a festival stage through designing a bespoke remote controlled campervan course, we have created memorable activations to promote destinations to students with the goal to inspire.
Full moon parties and food festivals, we work with tourist boards to bring partner destinations to life on university campuses through engaging (and often delicious!) experiential activity, whilst amplifying nationwide through our ambassador’s social channels.
CLIENT – FEEDBACK
“We started working with Campus Group in 2010. During this time they have continued to deliver and impress on every campaign. They worked with us in developing a marketing strategy that assisted in arresting a decline in sales and has delivered substantial growth year or year ever since. Their unique insight and innovation have taken us to the forefront of experiential and online marketing. With the ever transient student audience, we look forward to working with Campus Group for many years to come & recommend them to any brand wishing to make its mark on the student market.“
Emma Hudson / Marketing Director
Lead the student travel market in the UK and become the natural go-to travel agency for students.
- 129,180 ambassador social reach
- 87,892 student data collected
- 374,680 STATravelSquad
- Campaign reach Over 1.5m