With the core aim of generating brand advocacy among university students, we created a standout experiential activity during the Christmas key gifting period. This brought excitement to campus and put the brand at the forefront of student’s minds.
To ensure that our stand stood out on campus and motivated students to come check us out, we created a unique instagrammable photo op that students couldn’t say no to. There was a whole host of Typo props to dress up with, from shark pillows to Harry Potter scarfs, making the experience fun and unforgettable.
To make our activation even more memorable we handed out a whole host of prizes to students that uploaded their awkward family photo to Instagram. This included gifting the first 50 students a very special Typo gift bag, full of Typo goodies. The big prize awarded one lucky student with a £500 Typo gift card.
Build Typo brand awareness amongst university students.
- 3 Universities targeted
- 655 Pieces of data collected
- 302 Uses of specific hashtag
- 336 Engagements with social posts
- 150 Goodie bags distributed
- 2,000 Christmas cards distributed