"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
3 Mobile Broadband Case Study
The Objective
To drive students to the student-specific 3 Mobile Broadband website.
To encourage student entry into the competition.
To encourage students to forward the e-mail and competition to their friends.
Overview
Campus Group designed and distributed an html email campaign over two waves of activity.
Campus Group implemented a 'Forward Mechanic' into the e-mail to measure the viral response of the campaign, i.e. students who forward the e-mail onto their friends not in our database, who in turn interact with and respond to the e-mail.
Results
Open rate of 14.1%.
Click-through rate of 11.3%.
We generated high website traffic flow, many sales and 5,000+ competition entries!
