Foreign & Commonwealth Office Case Study
The Objective
Campus Group have been working on student travel safety campaigns for the FCO since 2005.
The aim of the campaign is to raise travel safety awareness amongst students on UK University campuses.
Overview
Student Ambassadors are currently promoting travel safely at 18 UK Universities, through events, PR, social networking & partnership with travel stores.
Results
The current campaign has generated 19 pieces of PR.
18 travel safety awareness events.
54 travel store partnerships.
Facebook group with over 1,000 student members.
A student travel survey with over 800 responses, providing the FCO with valuable statistics.