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Marketing and Promotions: News International.
Marketing and Promotions: News International.
Office of Government Commerce Case Study
The Objective
To introduce the Government Procurement Graduate Scheme to University students.
To increase the level of online student applications.
Overview
Student Brand Managers were recruited at 10 universities and tasked with distributing posters, postcards and banner pens to raise the profile of the OGC on campus.
The Student Brand Managers also liaised with the their university careers service staff and promoted the OGC’s graduate scheme through lecture announcements.
Results
The number of student applicants for the scheme increased compared to previous years.
507 total applicants.
The OGC received a high number of applicants from the universities where Student Brand Managers promoted the campaign.
