The Objective
To increase the awareness of career opportunities with RBS.
To encourage students to visit the RBS graduate website (www.makeitrbs.com) to find out more about career opportunities.
To increase brand awareness amongst all students of RBS as a top graduate recruiter.

Overview
SBMs across 15 universities:
Competition Flyers
Formula One Simulator
6 Nations Kicking Game/Trophy tour
Make It Happen Buzzer Game.

Results
Increase in graduate scheme applications.
27,000 promotional materials distributed.