"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
Accenture Case Study
The Objective
To encourage students to become involved in the E-Cycling initiative on their campus by donating old information technology equipment.
To demonstrate Accenture’s CSR focus.
To increase awareness of and application to Accenture’s graduate positions at 5 core target universities for Accenture’s recruitment.
Overview
Campus Group recruited, trained and managed 5 SBMs to carry out:
Promotional Materials Distribution
PR with the student press
Events
SBMS assisted in all logistics and lead the promotion of an ‘E-Cycling Week’ on their campus where students and university staff were invited to donate their old electrical IT equipment to be recycled by a charity organisation.
Results
1,104 pieces of equipment donated, all promotional materials distributed.
5 PR pieces reached a combined readership of 87,000 students.
Highly Commended for innovation at AGR 2006 Awards.
