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Marketing and Promotions: News International.
Marketing and Promotions: News International.
ALDO Case Study
The Objective
To drive awareness and word of mouth of the ALDO brand amongst the student audience.
To drive footfall to store (or online) and encourage purchase.
Overview
Campus Group recruited, trained and managed 4 SBMs to carry out:
Promotional distribution and giveaways with glasses, bags and door hangers to drive awareness of the brand.
To identify appropriate areas in and around campus to distribute leaflets and A3 posters.
To drive PR coverage across all relevant student media.
To create a presence on key social networking sites.
Results
10,000 tote bags distributed.
10,000 door hangers distributed.
4000 geek chic glasses distributed.
10,400 promotional materials distributed.
16,975 students reached (approx).
