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Marketing and Promotions: News International.
Marketing and Promotions: News International.
ABN AMRO Case Study
The Brief
To assist AIA with the creative approach pre-publicising ABN Amro's Milkround events days before the event.
The Strategy
Campus recruited 13 SBMs across the UK to pre-promote the events with a highly targeted campaign distributing:
- 'Flotation' (Rubber ducks)
- 'Inflation' (balloons)
- 'Quotation' (posters)
The Result
Second year running of the campaign - materials created a buzz around campus particularly the ducks which appeared in water features and non water features on campus.
All presentations recieved high attendance.
