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Marketing and Promotions: News International.
Marketing and Promotions: News International.
Be Broadband Case Study
The Objective
To raise awareness of Be’s student specific broadband offering during September.
To drive traffic to the Be website to register for Be Broadband.
To raise awareness of the student specific promotional codes to receive the offer.
Overview
Campus Group liaised with all relevant parties to implement web banners on 15 students union websites for a 4 week period both on a tenancy and frequency basis.
Results
Campus Group delivered banners at all targeted union websites.
The click through rate was well above national average and achieved a high level of exposure.
Click through rate of 24%.
