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Marketing and Promotions: News International.
Marketing and Promotions: News International.
Blockbuster Case Study
The Brief
To increase students signing up to Blockbuster over the Freshers’ period.
The Strategy
Campus managed the booking of 40 Fresher’s Fair stalls at universities across the UK. 80 Student Brand Managers were recruited to man the stall with the objective of driving as many students as possible to sign up to Blockbuster.
The Result
Approximately 9,125 students signed up to Blockbuster at the Freshers’ Fairs - accounting for nearly 5% of the Freshers’ Fair attendees. General contact details and credit card information was retained from each student.
