"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
Cadbury Crème Egg Case Study
The Objective
To raise awareness of the Cadbury’s Goo Play competition.
To drive students to the Cadbury’s Goo Tube website.
To support the SBM Programme and Campus Tour activity.
Overview
Campus Group designed and distributed an html e-mail campaign to a total of 10,000 students at the 10 target universities.
Results
100+ videos submitted to the website to support those already generated by the SBM Programme and Campus Tour activity.
Open rate of 23%.
"Campus delivered an extremely efficient service within a tight timeframe. The team took time to understand the brand and the communications campaign as a whole, and managed the whole process of marketing to, and engaging with, the hard-to-reach student population delivering the brand's messages via a professional and well-executed sampling campaign."
Anna Speight, Associate Director, Focus PR
