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Marketing and Promotions: News International.
Marketing and Promotions: News International.
CIMA Case Study
The Brief
To conduct research at 10 key universities and to measure awareness of CIMA amongst its target and non target audiences.
The Strategy
We chose a group of campus brand managers to work with our team leader and assist him in locating and engaging specific and groups of students on campus. The highly targeted nature of the research required us to fill quotas of students from different departments and classes.
Our strategy was to use the “insider knowledge” of our brand managers to find out where specific groups of students would be at specific times thus allowing the research to be carried out as efficiently as possible.
The Result
The project was completed within a 4 week period at minimum cost to the client.
