The Objective
To draw students attention to major causes of fire in student households.
Educate students on how to avoid fires in rented accommodation.
To encourage students in rented accommodation to own and maintain smoke alarms, and to increase knowledge of home fire safety checks.

Overview
Target the ‘high risk’ student communities at 24 England based universities.
Encourage students to think about how they are equipped to escape from a fire; ‘Plan Your Great Escape’.
Target common elements of student life that pose a fire risk and raise awareness of these dangers.


Results
521,500 students targeted across 24 universities.
Campaign materials displayed/distributed; 6,000 posters, 50,000 flyers, 12,000 information booklets, 8,000 magnetic word games and 4,000 fabric bags.
27 events held to raise awareness of the risk of fire in student accommodation.
36 pieces of PR (press, web and radio) worth £16,500 with an OTS of 416,000.