"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
Jack Daniel's Case Study
The Objective
To promote Jack Daniel’s 'tell not sell' campaign and build on their association with new music talent at target universities.
Overview
Campus Group recruited, trained and managed 20 SBMs to carry out:
Trade support with local stores.
PR with the student press.
Market research.
Scouting of local, student bands for the JD Set Unsigned competition.
Organise JD Set Unsigned Battle of the Band competitions.
Organise a branded pool competition for students.
Results
20 Battle of the Bands on campus, 46 pool competitions, 200+ bands entered the Unsigned and Battle of the Bands competitions.
Consistent year on year sales increases in target regions (10% and 11% increase in consecutive years).
Campus Group has been the student arm of Brown Forman’s Jack Daniel’s brand since 2003.
