The Brief
To explore new ways to drive positive brand awareness and belief in Lynx creating a memorable and exciting brand experience grabbing and retaining attention amongst other brand clutter on campus.

The Strategy
Campus carried out a rigorous selection and training procedure which resulted in 50 SBMs being offered a place on the Lynx Brand Manager programme across the UK. Campus were intrinsically involved in creating and designing bespoke promotional materials to tie in with the current campaign and the activities set in each term.

The Result
The activity fitted perfectly with Lynx's brand values of being sexy, cool, unpretentious and FUN! During one term alone 47 stunts took place with over 16,000 students being witness to the stunt activity not taking account of pre-promotion & subsequent word of mouth!

Half a million students were exposed to the PR competition placed in the university media and 45 events took place with nearly 50,000 students attended the 24-Hr Pullathons! Each term, with either different products being launched, advertising going live and new activities taking place, Lynx was certainly one of the tops brands on campus!