The Objective
To reach targets and to generate awareness and word of mouth around Moviestorm.
Educate people on how the website works, its key benefits – encouraging drive through to online site and initial subscription.

Overview
One SBM was employed at 20 universities.
Each SBM was allocated 16 hours to achieve the target of 200 sign ups per university.
SBM’s were tasked with highlighting the best areas to achieve sign ups including seminar rooms, lecture theatres, and halls of residence.
11 SBM’s received materials to distribute and generate sign ups by handing out the free gifts in appropriate areas on and around campus.

Results
Materials distributed on 11 campuses.
CD cases, pens, T-shirts and flyers.
3,220 sign ups.