"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
O2 & Blackberry Case Study
Objectives
To promote Blackberry to students and bring a new audience to the handset.
To promote student tariff of £35/month exclusive to O2 customers with online incentives.
To demonstrate functionality with Blackberry as a tool for keeping in touch and doing work anywhere.
Overview
Campus Group recruited, trained and managed 60 SBMs to carry out activity at 30 universities:
Blackberry handset loans on campus.
PR with the student press.
Promotional distribution and social networking.
Assist with road show support.
Execute 2 simultaneous tours of 2 staff each:
Demonstrate handset functionality.
Offers and giveaways.
Results
300 Blackberry handset loans.
Uplift in online registration and contracts.
Improve Blackberry image among students as a tool, shattering the image of "for businessman only".
"Campus have been fantastic partners to work with to deliver the O2 & Blackberry campaign. They kept a cool head in what were extremely tight timelines and their organization and student expertise were second to none. The students involved in the campaign showed initiative and delivered some outstanding results. We look forward to working with them again."
Tanya Weller - Group Account Director, exposure
