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Marketing and Promotions: News International.
Marketing and Promotions: News International.
O2 Case Study
The Objective
To drive activations of the O2 PAYG SIM tariff amongst pre-university students.
To raise awareness of the Summer of SIM campaign.
To raise awareness of O2 Surprises.
Overview
26 event road show targeting UCAS conventions.
Fully branded festival scene set toured around each venue to encourage student interaction with the brand, messaging and drive activations.
Street Stuff responsible for all staffing; 3 Event Managers, 9 Brand Ambassadors.
Campus Group responsible for implementation, all bookings, logistics and training.
Results
12 events attended.
300 activations to date.
9,000 SIMs distributed.
9,000 flyers distributed.
30,000 students exposed to brand and set.
1,000 activations anticipated.
15,000 SIMs distribution target.
165,000 student footfall expected.
