The Objective
To run a trial awareness building campaign at 15 universities across three regions in the North of England.
To create an exciting buzz around campus associated with the brand.
To increase sales of Pro Plus in each region by 8%.

Overview
Campus Group recruited, trained and managed 20 SBMs to carry out:
Promotional Materials Distribution.
PR with the student press.
Events.
45,000 flyers, 2,250 posters, 12,000 tent cards, 7,500 door hangers, 1,500 t-shirts distributed.
18 events with 5000+ in attendance.

Results
Increased North East regional sales for Pro Plus by 20% on previous financial years compared to other regions which were 10% up.
Won the OTC Marketing Award for Other Media.
In 2007, Campus was commissioned to roll out the campaign on a national scale at 28 universities, supported by an experiential road show.

"Campus Group developed a highly targeted and innovative student campaign for Pro Plus, which not only resulted in a significant sales uplift for the brand, but also won the OTC Marketing Award for Other Media. The implementation and tone was perfectly aligned with the brand and with their professional and meticulous management, there’s no question that we will be using Campus again."

Kate Williams, Bayer Healthcare plc