"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
Southern Comfort Case Study
The Objective
To promote Southern Comfort within the student market.
To educate audience about Mardi Gras and the heritage of New Orleans.
Overview
Campus Group recruited, trained and managed 10 SBMs to carry out:
Trade support with local stores.
PR with the student press.
Market research.
Organise SoCo events at local venues.
Invite students to join the SoCo Society, entitling them to VIP passes to events, drink offers, and giveaways.
Results
30 SoCo Society events across 10 universities.
Consistent sales increases in target regions.
Campus Group has been the student arm of Brown Forman's Southern Comfort brand since 2006.
