"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
The Times Case Study
The Brief
To design and implement an autumn campaign that would follow on from their Freshers Week activities and maintain the momentum gained from it.
The Strategy
A 4-week university roadshow to enable us to distribute 20,000 free newspapers, 200,000 vouchers, conduct 10,000 readers' surveys and run an SMS competition to win an IBM PC. The roadshow was organised from our London office and supported by local campus brand managers.
The Result
We met and exceeded all our targets while providing The Times with unparalleled brand exposure on 20 universities. We achieved 15,000 sign ups in Autumn 2002 and The Times now run the roadshow annually.
