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Marketing and Promotions: News International.
Marketing and Promotions: News International.
3 Mobile Broadband Case Study
The Objective
To introduce the mobile broadband concept to a student audience.
To drive students in store or online to purchase.
Overview
18 university campus tour / SBM Programme.
Venue liaison.
Recruitment and management of 6 promotional staff.
Management of all logistics.
Set design and production.
Promotional Material Distribution.
Demonstrations.
designed and distributed an html e-mail to target students in two waves.
Results
1500+ competition entry forms, 1500+ trials, 28 sales from tour, increase in sales via online and local stores in targeted areas.
