"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
T-Mobile Case Study
The Objective
To raise awareness of T-Mobile’s Mix It & Match tariff.
To create events to fit the product messages and create a buzz amongst the student population.
Overview
Campus Group created an event concept based around a dating game to piggy-back well established student nights at 35 universities.
Campus Group recruited, trained and managed 70 SBMs to carry out:
Promotional Material Distribution.
Event Piggy-backing.
Suitable events were identified by SBMs and Campus Group used this feedback to select 35 events to run the dating game theme.
Events were managed by the SBM and run by the DJ.
Each venue was fully branded with banners, posters, flyers and staff in branded t-shirts.
Results
35 events.
40,000+ total attendance.
