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Marketing and Promotions: News International.
Marketing and Promotions: News International.
Topshop Case Study
The Objective
To raise awareness of year-long 10% student discount.
To raise awareness of 20% off at Student Shop night event.
Drive customer to store.
Overview
Tour staff visited 10 universities with T-shirt factory where students can make their own t-shirt for free.
SBM staff distributed goody bags with vouchers and water bottles at 20 universities.
Results
2,000 t-shirts were designed by students on site.
37,460 pieces of pre-promotional material distributed.
Total reach 158,280.
