The Objective
To introduce and raise awareness of Triibe to the student market.
Identify and pitch Triibe into student venues on and off campus.
Organise launch parties at the venues to encourage trial.

Overview
The new product is very much in its infancy as it is less than a year old but this has not halted the progress.
After a successful trial in Newcastle and Manchester the Triibe campaign is now operating in 14 universities nationwide.
The launch party events have been particularly emphatic with exciting entertainment from fire jugglers and stilt walkers to break dancers and tribal dancers.

Results
326,000 students targeted across 14 universities.
The sales activity has so far seen Triibe stocked in over 50 clubs and bars nationwide.
Campaign materials displayed/distributed; 5,000 posters, 20,000 flyers, 10,000 banner pens, 3,000 bandanas, 3,000 branded photo key rings, over 1,000 T–Shirts.
At some of the events over 1,000 shots of Triibe have been sold.
6,000 students targeted at the events held so far.
Over 1,600 Facebook members.