TV Licensing Case Study
To raise awareness amongst students and parents of the need to purchase a TV license at 20 UK universities.
Campus Group recruited and managed 20 SBMs to carry out:
Promotional Materials Distribution.
Distribution was specifically targeted on move-in days to ensure the campaign messages reached both students and their parents.
Promotional materials included:
Car aerial stickers.
Campus Group organised the logistics for a faux TV licensing van to be parked on campus on the same days as distribution to reinforce the campaign messages.
Increase in sales of 14,000 licenses, up 22% from previous year.
"To achieve such a fantastic increase for such a reasonable amount of investment is a true testament to the impact Student Brand Managers can have on their own campus when trained and managed correctly"
Chris Bulezuik, PHD