"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
TV Licensing Case Study
The Objective
To raise awareness amongst students and parents of the need to purchase a TV license at 20 UK universities.
Overview
Campus Group recruited and managed 20 SBMs to carry out:
Promotional Materials Distribution.
Distribution was specifically targeted on move-in days to ensure the campaign messages reached both students and their parents.
Promotional materials included:
Car aerial stickers.
Windscreen covers.
Door hangers.
Tray liners.
Book marks.
Campus Group organised the logistics for a faux TV licensing van to be parked on campus on the same days as distribution to reinforce the campaign messages.
Results
Increase in sales of 14,000 licenses, up 22% from previous year.
"To achieve such a fantastic increase for such a reasonable amount of investment is a true testament to the impact Student Brand Managers can have on their own campus when trained and managed correctly"
Chris Bulezuik, PHD
