"Campus Group have worked with The Times for the last four years and have continually met and exceeded targets. They are professional and innovative, constantly suggesting new ways to achieve our goals. We fully recommend them."
Marketing and Promotions: News International.
Marketing and Promotions: News International.
Unilever Case Study
The Brief
To increase awareness of Pot Noodle and Peperami across 50 UK universities.
The Strategy
Campus fully trained a team of 50 Student Brand Managers (SBM) to raise awareness of both Pot Noodle and Peperami at their universities through sampling events and trade support.
The Result
In one term over 53 innovative sampling events took place involving over 2,500 Pot Noodle. SBMs ran competitions such as "Who wants to be a Noodleaire" and used student elections to arrange an alternative causes such as "vote for Noodle rights!".
Over 450 merchandising visits were made to 130 key stores, with all SBMs managing to improve the display, product positioning and range of this no 1 student snack. In addition, 54 stores were persuaded to stock a new flavour of Pot Noodle, Spicy King Pot Curry. In addition, the SBMs managed to persuade store managers to move Peperami (an ambient product) out of the fridge and onto the shelf in 112 of the 233 stores visited, resulting in sales increases of up to 300%.
