innocent

Follow the Fruit

The Challenge

Spread the joy of innocent across campuses nationwide – sample new products and bring the brand world to life through campus activations.

115,000 samples

The Solution

24x fruit fanatics were recruited to activate across 12 universities; running sampling sessions, programming yoga classes and even leaving motivational notes to revision weary students ahead of exams.

111 Stores targeted

The Result

Over 100,000 of your 5-a-day consumed. The world’s first (actual) fruit machine as well as countless memorable pop ups across the year.

20 pop up events

Ambassadors

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