The Challenge
Spread the joy of innocent across campuses nationwide – sample new products and bring the brand world to life through campus activations.
115,000 samples
The Solution
24x fruit fanatics were recruited to activate across 12 universities; running sampling sessions, programming yoga classes and even leaving motivational notes to revision weary students ahead of exams.
111 Stores targeted
The Result
Over 100,000 of your 5-a-day consumed. The world’s first (actual) fruit machine as well as countless memorable pop ups across the year.