MICROSOFT WINDOWS LAUNCH TOUR
We developed a national tour to introduce the latest Microsoft products and software to the student audience. A modular set was created to allow flexibility across 28 student unions for two days for maximum visibility.
Students were given the chance to get their hands on, and try for themselves the latest Microsoft Products.
We created bespoke video content, to give a student focused look at how the product will benefit them on a day to day basis.
Our team of product specialists gave Live demos and Q and A sessions to groups throughout the day.
On the day only pricing was given in return student data to build the Microsoft online community.
“From start to finish, implementation to debrief, Campus Group’s attention to detail resulted in a fantastic campaign throughout. Their attitude to getting the task done no matter how much effort it took, is a true testament to the company and how other agencies should strive to be. We look forward to working with them throughout the next year.“
Jude Stupples/ Account Handler
Introduce the latest range of Microsoft products, drive trial and demonstrate the latest features.
- 800 Trials per day
- 140,000+ footfall
- 28 Universities
- 14 Week Tour
- 112 Brand Ambassadors
- And we’re still going…