STA Travel
BlueTicket World Tour
The Challenge
Promote STA Travel’s lead product – the BlueTicket – reaching as many students as possible throughout the UK.
40,000 competition entries
The Solution
A trip of a lifetime for four lucky competition winners; the only catch – they’d never met each other before. With just 24 hours to plan their round the world adventure, we’d capture everything to create a content mini-series before seeing them off for the summer.
100,000 website hits
The Result
40,000 applications were reduced to a final 4, and sworn to secrecy before meeting to maintain authentic reactions throughout. Once on their trip, the winners acted as content creators, documenting their journey through social takeovers and a dedicated campaign microsite.